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IPO details of Infibeam limited -March 2016 to raise 450 Crores

E-commerce and retailing giant infibeam is going to arrange a sum of 450 crores via IPO. This IPO will hit the market on March 21, 2016 and will close on March 23, 2016. Price band for the issue will be Rs. 360-Rs.432.

Company INFIBEAM INCORPORATION LIMITED
Offer Period Offer Opens :  Monday, March 21, 2016

Offer Closes :  Wednesday, March 23, 2016

Price Band Rs.360 – Rs.432
Bid Lot 34 shares
Issue Size : Rs. 450 Crs
QIB 75% of the Offer
NIB 15% of the Offer
Retail 10% of the Offer
Mode of Payment ASBA Mandatory ( No Cheque will be accepted)
Registrar Link Intime India Private Limited
Listing NSE and BSE

Brief Profile

Company Profile: Incorporated in June 2010, at Ahmedabad, Infibeam is one of India’s leading e-commerce

companies focused on developing an integrated and synergistic e-commerce model which enables the

company to provide comprehensive, multi-channel and multi-screen value added services to merchants.

o The company’s business operations are broadly divided as follows:

 Infibeam BuildaBazaar(BaB) e-commerce marketplace: The Infibeam BaB marketplace

 Infibeam.com e-retail site: Infibeam.com is one of the leading multi-category e-retailers in

provides cloud-based, modular and customizable digital solutions to enable merchants to

set up online storefronts. As of December 31, 2015, the BaB Marketplace had 48,724

registered merchants, increasing at a CAGR of approximately 273% from 350 registered

merchants as of March 31, 2012

India. As of December 2015, the e-retail business included more than 15 million SKUs of

products across 40 categories, 5000 registered merchants and 7.8 million active users. The

active user base has increased at a CAGR of approximately 29% from 3 million as of March

31, 2012

o The company’s sophisticated technology platform supports multiple channels and screens, including

mobile screens, and has enabled it to introduce application framework solutions including

customized e-commerce applications that enable near real time product tracking and supply chain

management

o The company has strategically launched their .ooo top level domain registry as part of its merchant

acquisition strategy

o The company has also set up a joint venture company with Sony Entertainment Limited to develop,

build and own software applications by offering downloading and streaming of licensed digital music

content.

 Promoters: Mr. Ajit Mehta, Mrs. Jayashree Mehta, Mr. Vishal Mehta and Mr. Malav Mehta are the

promoters of the Company.

 Key Customers: Through the BaB Marketplace, the Company has provided digital business solutions to

Unitech Amusement Parks Limited, Panasonic India Pvt. Ltd., Crossword Bookstores Limited, Spice Retail

Limited, Adlabs Entertainment Ltd., Gulf Oil Lubricants India Ltd., Hidesign India Pvt. Ltd., Eros Electricals

LLC, Axiom Telecom LLC & Mumbai International Airport Private Limited.

 Logistics centres: As of December 31, 2015, the Company has 12 logistics centres across 11 cities in India

including Mumbai, Bengaluru, Delhi, Gurgaon, Kolkata, Hyderabad, Jaipur, Pune, Lucknow, Ahmedabad, &

Chennai.

In addition, the company has 6 warehouses located at Delhi, Gurgaon, Ahmedabad, Bengaluru, Mumbai &

Kolkata.

 Key Strengths:

o Integrated e-commerce business model with a large merchant and customer base

o Advanced technology to support a diverse range of products and services and provide e-commerce

solutions on a scalable platform capable of implementing large transaction volumes with minimal

downtime

o Established Infibeam.com e-commerce brand, wide range of products and services, significant

customer reach, strong supply chain and inventory management capabilities, and cost-effective

fulfillment capabilities have enabled the company to establish successful e-retail operations in India

o Strong customer relationships with established brands and large enterprises

o Experienced management team and qualified and motivated workforce

Strictly Private & Confidential

Brief Financials (Restated Consolidated Financials – Rs. In Million)

Total Revenue 1,746.3 2,952.5 2,090.6 1,525.6 1,291.9

— Sale of Products-Traded 1,228.0 2,214.1 1,766.5 1,391.0 1,228.8

— Sale of Services 484.7 668.7 307.9 120.4 50.0

— Other Income 33.6 69.5 17.2 14.1 13.1

Profit/ (Loss) 62.2 (97.8) (268.9) (249.2) (108.2)

Total Debt

(LT + ST Borrowings)

H1FY16 FY15 FY14 FY13 FY12

49.0 49.5 86.0 427.1 553.42

Issue Details

 Company plans to raise Rs.4,500 Mn from the market through an IPO towards funding of the following

objectives:

o Setting up of cloud data centre and purchase of property for shifting and setting up of registered

and corporate office of our Company;

o Setting up of 75 logistics centres;

o Purchase of software and;

o General Corporate Purposes

 SBI Capital Markets Ltd. is the Left Lead and GCBRLM to the issue. Elara Capital (India) Pvt. Ltd. is the BRLM

to the issue

 The Company proposes to open its Bid/Issue on Monday, March 21, 2016

 The Price Band is fixed from Rs. 360/- to Rs. 432/- per Equity Share.

 The Bid/Issue closes on Wednesday, March 23, 2016, for all bidders. The minimum Bid Lot is 34 Equity

Shares and in multiples of 34 Equity Shares thereafter.

(As given by company in its one pager)

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CA

New Delhi, India

CA Shaifaly Girdharwal is a GST consultant, Author, Trainer and a famous You tuber. She has taken many seminars on various topics of GST. She is Partner at Ashu Dalmia & Associates and heading the Indirect Tax department. She has authored a book on GST published by Taxmann.

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