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TDS U/s 194r & Its Impact on Large & Small Business

In the recent budget in Income Tax, it is proposed to impose a TDS on business promotion expenditure expended by an organisation. It has far-reaching implications, even in the hands of the recipients of the business promotion Expenditure. Here we have discussed not only the TDS u/s 194R but also its impact on the recipient and also the GST impact on such business promotion expenditure.

Provisions u/s 194R-

The new TDS u/s 194R on Business Promotion Expenses shall be applicable as follows –

  1. The TDS is applicable on Any Resident who is providing any benefit/perquisite to another Resident
  2. The Benefit/Perquisite has to be in kind and arising from BP,
  3. TDS should be deducted at 10% on the value or aggregate of value of such benefit or perquisite:
  4. TDS should be deducted before providing such benefit or perquisite
  5. TDS applicable even when cash is not sufficient for payment of the same
  6. No TDS in case of benefit/perk per person is not more than Rs.20,000 in a FY
  7. No TDS when deductor is an individual/HUF in business/professional with turnover/receipts in business/professional below Rs. 1Cr./Rs.50 Lakhs.
  8. This amendment will take effect from 1st July, 2022.

Issues & Challenges

  1. The Recipient has to offer the Value of such Benefit/Prerequisite for taxation in its ITR under PGBP u/s Section 28(iv) which provides for charging as PGBP the value of any benefit or perquisite, whether convertible into money or not, arising from business or the exercise of a profession;
  2. In case the entire benefit is for kind, then the amount of TDS needs to be recovered. Maybe by a Debit note.
  3. TDS needs to be deposited BEFORE providing the benefit/perquisite
  4. Benefit/Prerequisite has to be provided in Kind – Hon’ble Apex Court in the case of Mahindra & Mahindra Ltd has held that in order to invoke the provisions of section 28(iv) of the Income Tax Act, the benefit which is received has to be in some other form rather than in the shape of money.
  5. What would be the Valuation for the Deductor is another issue. It would involve disputes in case of both the total value disclosed as well as individual deductee
  6. No TDS in case provider/recipient of the benefit/prerequisite is a non-resident and/or recipient is a Non-Resident
  7. It would make the TDS returns bulkier
  8. There must exist nexus between the business of the recipient resident & benefit provided to him.B2C benefits will not come under the purview of 194R/ 28(iv)
  9. There must be a circumvention of income by taking or receiving income in other forms to be taxable u/s 28(iv) For Eg. Sale of goods at discounted price for a car in return when there is no other reason for such party for giving the car in gift to the seller. The value of the car can be liable to TDS u/s 194R
  10. An insurance company decided to provide a TV for Rs. 50000/- to an agent who clocks insurance premium Rs. 10 Lakhs in one quarter. Now, this will be subject to the TDS provision and the agent has to disclose in his ITR as PGBP
  11. An Electronics company decided to offer the tour to Dubai for the dealer who makes the purchases Rs. 1 Crore in one year. Now, this will be subject to the TDS provision and TDS will be done on the basis of the market value of the Bangkok tour. The same has to be disclosed by the purchaser under PGBP
  12. In David Dhawan [2005] 2 SOT 311 (Mumbai)/[2005] 92 TTJ 161 (Mumbai), it was held that when the person is traveling for performing the work and his family joins him at that place of a temporary relocation, it cannot be regarded as a prerequisite.
  13. provision of free mobile cell phones to distributors subject to sale of “N” number of cell phones during the particular period. (i.e. upon meeting sales target)
  14. Tour packages are given to health professionals by pharma companies for promoting their medicines. In case this is not as per the Law for the doctors to receive, then even the Company will not be allowed deduction under PGBP for the same.

GST – Critical Provisions for allowance of ITC/Non-Payment of Tax on business promotion expenditure-

  1. They are not outward supply at all as they are not transferred/disposed of for consideration.
  2. They are not business assets. They are not purchased for generating future economic cash flows.
  3. They are not ‘gifts’ as there is a business purpose for the expenditure. The expenditure is incurred to promote/generate sales. They are not voluntary but incurred due to market requirements to generate demand.
  4. They are at the best moveable property for distribution and increasing sales.
  5. They are business expenditures like any other expenditures which are for the furtherance of business.
Profile photo of CA Vivek Jalan CA Vivek Jalan

Vivek Jalan, from Tax Connect, is a Chartered Accountant & a qualified L.LM & LL.B. He is The Chairman of The Ease of Doing Business Committee therein. He is a member of The Confederation of Indian Industries (CII)- Economic Affairs & Taxation Committee. He is the Member of The Consultative Committee of The Commissioner of SGST. He is also The Member of The Regional Advisory Committee of The Chief Commissioner of CGST. He is advising Large MNCs, PSUs & PAN India Organizations in GST & Income Tax and has offices in Kolkata, Delhi, Bangalore, Mumbai & now Surat. He is a regular Columnist and guest expert in Economic Times, Times of India, Dalal Street Journal, Money Control, Live mint, CNBC, Hindustan Times, Zee Business, Financial Express, other dailies, and business magazines like Business Today, etc. He is also a guest expert on Taxation matters in All India Radio and other media platforms. He is the Editor of Weekly Bulletin TAX CONNECT, a publication on Indirect Taxes and Direct Taxes which reaches more than 70000 professionals.

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